Consider creating an imaginary bio for your ideal customer. Amazing. The average amount a Film project raises on Kickstarter hovers around $12,000, with the average short film raising $5,600. Prepare for a Pre-Launch (AKA Soft Launch) Firstly you should be reaching out to friends, family, co-workers, acquaintances etc., basically anyone you think would be supportive of your pre … } display: flex; } font-family: 'Norwester',Helvetica,Arial,Lucida,sans-serif; Since you’re already committing to the time and effort to run a Kickstarter campaign, you may as well lay as much groundwork as possible so you can capitalize on every opportunity your crowdfunding period may have in store! …or crowdfunding in general. 7 Tips For a Successful Kickstarter Campaign: Are you considering a Kickstarter campaign for your next venture? in What many people fail to realize (and dooms so many campaigns) is the importance of … It’s the bridge between your product and your potential backers. Find your online allies. There is a lot of advice on how to prepare for a successful crowdfunding campaign, but there isn’t a lot of information about how to keep your campaign prep organized. We’ve worked with a wide variety of projects in every category and have the experience to help you succeed. Prepare for long hours. Consider a few different funding goals: a minimum goal to produce (on the campaign page), an aspirational goal that would be nice to hit, and a maximum goal where you can no longer handle the pre-order volume. h3.blogtitle { Give yourself enough time to develop and begin implementing your Kickstarter strategy. Tell people in an update that you’re maintaining a Facebook Page and that they can follow you there for exclusive updates on your project. /* ----------------------------------------- */ by Tina Hofer on April 8th, 2015 Finding your target audience. Every little bit helps, so leave no stone unturned. Next Steps After a Successful Crowdfunding Campaign. .blogimg { /* ----------------------------------------- */ } Talk about how awesome your rewards are, using any images you can. 4. Do your research beforehand on sites like Kicktraq or BiggerCake to see if other people in your niche have had success on any of the big crowdfunding sites. Adding these “SWAG” rewards also pushes your main offerings (aka your product) further down the page. Lock Down Your Logistics ASAP. “Kickstarter is a marathon, not a sprint” - Someone, sometime, probably said this. I think it’s a brilliant move. Seek out a mentorship with them, take one of their classes or simply study their tactics and utilize what feels relevant for your project. Establish your project’s timeline. I’m a big picture thinker. However, before you even get started with your project, you should plan ahead. Knowing your ideal customer is critical to your success. } Investing in a great video is an absolute must! For instance, in the case of Fuell, we start… With the thousands of campaigns we’ve marketed for and followed, 20-30% seems to be a pretty solid number. There’s no guarantee they’ll cover it, but then again, you may be surprised. Once the goal is met in the modest example, the project becomes guaranteed to be made, which will draw an additional audience of backers that were waiting for just that guarantee. This is unavoidable when you get really close to a campaign, so embrace it. Use the areas Kickstarter has given to you to create additional calls to action – add “back now” buttons throughout your page and include social sharing links at the bottom of your project. You need to have a version … Copyright © Enventys Partners. Give yourself enough time to develop and begin implementing your Kickstarter strategy But, how long should you prepare for the launch? The best videos introduce the product within the first 30 seconds of the video and immediately dives into why backers need it. Create beautiful visuals that display your product and share your mission. Kickstarter may seem like a great place to make a quick buck, but not all ideas are cut out for crowdfunding. But if you’re already in the middle of your campaign… } Read on for more information about what to do when your Kickstarter or Indiegogo campaign ends. If so, click that tab and look to see what missing elements Kickstarter … If you need help with your Kickstarter marketing initiatives, reach out to Enventys Partners. …or crowdfunding in general. Carefully plan the initial order of your page sections. People will decide within the … /* Content Template: loop-item-in-related-posts-loop-by-category - end */ He also explains how they segmented their personal networks and empowered people to become ambassadors for their brand. When their campaign ended, they’d raised $201,199. If it’s your first campaign, I … Whether you need an all-encompassing strategy or assistance with a single service, we provide value for your new product launch. Consider the angle the journalist(s) used when sharing the product with their readers. /* Content Template: loop-item-in-related-posts-loop-by-category - start */ Nowadays, you can print almost…, Q1 :  So you went from being a brand to now owning a factory, tell us about that transition. It will typically perform better as an upsell than if you had added it initially, as you have a captive audience to market it to using Kickstarter updates. Find someone who … ‍Total campaign … transition: text-decoration 1s ease-in-out; When someone fitting this description comes across your campaign, it will resonate in a more meaningful way. Tell a compelling story. Kickstarter Marketing Tips #8: Hire the Right Marketing Company. Crowdfunding, Ecommerce, Post Crowdfunding Marketing, Crowdfunding, Ecommerce, Product Development. font-size:14px; So, you’re thinking of launching a Kickstarter campaign. Many projects may offer lower-level rewards with novelty items such as stickers, t-shirts, hats and other SWAG. overflow: hidden !important; Mike Del Ponte, founder of Soma Water, goes into painstaking detail about how they researched and connected with the right media outlets and bloggers going into their Kickstarter campaign. How to start a wave of support for your Kickstarter campaign The first 48 hours of a campaign can give creators the early push they need to reach their funding goal. People don’t necessarily give to your project just to get the reward, but having … Can your product give them the confidence to set bigger goals and share their vision with the company (generating a deeper satisfaction in their working life)? While this may help some projects, it won’t rocket your project to huge success. What’s his/her name, age, occupation, relationship status, favorite blog, book, tv show, website, or hobby? Business, Made In America, Marketing, Uncategorized. transform: scale(1.05); Create a high-level structure of the page. border-bottom: 10px solid #f68e20; Switch to InDemand. In order to use Kickstarter, you must create a simple account. Let your product take the spotlight and keep it under three minutes. Getting a significant … A word of warning to those starting a Kickstarter campaign. Kickstarter may seem … But, I also know that you’ll … .blogcat a { li.blogcard { 1. There’s an art to creating a Kickstarter campaign that both drums up … That’s changed over the years. } Price your rewards correctly. The Sparkboard’s campaign is already 95% funded! /* ----------------------------------------- */ } Do market research, figure out your ideal margin and set a price. p.blogdate { We wanted to launch and end during a time when people are online most, which is typically during the week rather than a weekend. Over the last two years I’ve been developing a furniture piece called The Sparkbaord. From development to planning to promotion to fulfillment, it will be one of the busiest periods in your product’s lifecycle. Facebook Ads are great for getting the word out, driving traffic to your page and building your fanbase on Facebook. There is a reason every Kickstarter how-to notes the necessity of … height: auto; } .blogcard:hover .imgcontainer .blogimg { You may be hesitant to commit another 2-6 months of preparation to your Kickstarter, but the truth is the more thought and attention you give your Kickstarter “pre-launch” the more likely your chances are for a successful campaign. If you have to pick something to focus on, focus on your PR efforts. Trust me, I get it, but I want you to consider that properly preparing ahead of your Kickstarter launch could mean the difference between a successfully funded campaign…or one that fails. There is a reason why success and brand development are closely linked. While we highly recommend straightforward product-centric rewards, you can offer multiple units of your product or even an experience reward where backers can have a unique interaction with you or your product. Having these numbers in mind before launching your big idea will help you determine a reasonable and transparent funding goal. Using influencer marketing to connect with new audiences. position:relative; But if you leave it that, you’ll be represented by an … I’m an idea guy. Check it out on Kickstarter! Press outlets, Facebook and Twitter are great Kickstarter marketing basics. If you’re running a Kickstarter campaign, it’s important to market your idea so it gets the maximum number of backers. .blogloop { p.blogcat { Visual content performs light years ahead of plain text on most social media platforms, so aim to create images that encapsulate your brand identity and demonstrate your product’s functionality! So set your … I cannot overstate the value of having visual representations of your product. bottom: 0px; Consider its launch as serious as possible and involve professionals where you don’t feel … max-height:300px; This is the simplest explanation I’ve been able to come up with to verbally explain my product. 6. Quick tip: Ideally, an Indiegogo and Kickstarter creators would have a decent email list before they launch. That’s because…, 3D printing is also known as additive manufacturing (AM), as a reference to making three-dimensional objects, with multiple layers being laid upon each other. Successful crowdfunding campaigns usually end with a lot of momentum, and you’ll want continue offering pre-sales once the campaign … Thanks to the magic of cinematography and the incredibly talented filmmaker, Dan Jones, I now have this video that perfectly encapsulates the product and the message for my own campaign. flex-flow: column wrap; Dollars-to-donuts, good PR outweighs good social media for financial impact – especially if you don’t have a large following on social media. Tip #48. Social proof is an important part of any product launch, especially if you have … You will get spammed by self-proclaimed “Kickstarter marketing experts”. However, it is not a silver bullet. Public relations used to be a key component of any successful Kickstarter campaign. Make sure they knows this. It’s a customizable, framed cork board or magnetic whiteboard that comes with a piece of art to cover the cork or whiteboard workspace when they’re not in use…a mouthful, I know! Repeatedly remind them to visit your Kickstarter page the day your campaign launches, offer early rewards. Alternatively, you can engage your new community of backers by asking them what they’d like to see. It’s an all or nothing situation – if you don’t reach your target you don’t get a penny. background-color: #f68e20; text-decoration: underline; When you look at the average amount raised per successful project in each category, you can begin to see that well-designed products raise more money and attract more attention than the multitude of people rushing to Kickstarter to raise money for intangibles. This has become increasingly important over the years as Kickstarter continues to adapt to the ebb-and-flow of the crowdfunding sensation. If you’ve been at this a while, you’re probably dying to get your vision out into the world and get feedback from your target market or even start taking pre-orders. Therefore, we launched on Wednesday, August 19th at 11am and ended Tuesday, September 22nd at 10 pm. Look at the outlets they were covered in. But if you have the time to use additional avenues, take part in online conversations in LinkedIn Groups, on Quora, private Facebook groups, and in forums for your niche as well as for crowdfunding. 2. Have you decided to raise funding and/or pre-sell your product on Kickstarter? We offer crowdfunding, product development and digital marketing services, all under one roof. All Rights Reserved. From designing, to … Kickstarter markets itself as a place for artists and creatives to come together and make great things, but the biggest Kickstarter campaigns typically fall in the Games, design and technology categories. It’s imperative to establish your project's timeline because that will … letter-spacing: 1.5px; Sharing your project on Kickstarter is an excellent way to create brand awareness, test the market, and begin building a community who appreciates your products and your mission. Press coverage has been harder to secure for crowdfunding campaigns due to the uncertainty of fulfillment. There is a multitude of factors to consider before, during and after your crowdfunding campaign. Here are some of our top tips for marketing a crowdfunding campaign. If you’ve spent any time on Kickstarter, you know that a stretch goal is basically an informal second funding goal at which the creator will add new accessories, colors, features, et cetera. Social media is a fantastic tool, and we’ve written about how to use social media to help your Kickstarter campaign before. How to Prepare for a Successful Kickstarter Campaign 1. I was asked this question as part of … Remember: people come to Kickstarter to be a part of something great from the very beginning and get something cool in return. Find someone who has done what you’re trying to do and learn from them. font-family: Montserrat; To prepare for the worst, that’s where the 20-30% rule comes in. Come out and ask for people's support, explaining why you need it and what you'll do with their money. Bottom line: read Kickstarter’s guidelines carefully, and read them again before you submit your project for review. Most of these people are not experts, as a read through the Kickstarter … It requires only your name, email, and password and takes about 30 seconds to set up. Note that there is no single formula for this: each product dictates its own logic. Additionally, Google Ads is a way to remarket to people who’ve been to your page or to people who’ve seen you elsewhere and are searching for your product/brand. When you create content from here on out bring, this person to mind and write as if you are speaking to them! Creating a compelling Kickstarter … .imgcontainer { transition: transform .8s ease-in-out; Create several bite-sized visuals to share with friends, family and your extended network so they can simply turn around and share the excitement with others with little to no fuss. To help protect creators and backers, Kickstarter has a number of rules prior to launching a campaign and holds project creators responsible for communicating important milestones, especially potential delays, to their backers. .blogcard:hover h3.blogtitle { You will utilize these throughout your campaign to quickly capture peoples attention and convey your idea. Your product photos and Kickstarter video should educate potential backers about your product and hook them on a personal and emotional level. Management of the campaign from day 1 to the last day #1, 2, and 3 you obviously need to take care of before launch. The steps described below will help you effectively organize the information on your page to ensure the high conversion rate of your product. font-size: 16px; Taking a product from concept to production can be a long and arduous process. It’s important to offer enticing rewards for backers as a “thank you” for their support. Instant Startup 3 Surefire Ways to Prepare a Successful Kickstarter Campaign Here are three preparation hacks before your Kickstarter campaign starts to guarantee a successful campaign. Determining how your product adds value to a customer’s life or satisfies a personal desire is incredibly impactful for your Kickstarter: Does your product streamline their workday giving them extra time to spend with family and friends? How to double-check your Kickstarter campaign uploads. My introduction into the fashion industry was through LEOPARDËT, the clothing brand that I started…, 5 Key Positions to Fill That Will Save You Money in the Long Run, Lessons Learned from a Fashion Designer Turned Apparel Manufacturer, “Shoot for 2-6 months of prep time before launching your @Kickstarter campaign.” @Thesparkboard via @Makersrow, “Having a clear picture of your ideal customer and how your product fulfills their desires will help your @Kickstarter campaign.” @Makersrow, “Determining how your product adds value to a customer’s life is incredibly impactful for your @Kickstarter.” @Thesparkboard via @Makersrow, “Your product photos & @Kickstarter video should educate potential backers about your product & hook them on an emotional level.” @Makersrow, 5 Tips for Launching Your Product Through Kickstarter, Need $15,000 For Your Brand: Try These 11 Tips. flex-grow:2; width: 100%; /* ----------------------------------------- */, Post-Crowdfunding Google/Bing Advertising, how to use social media to help your Kickstarter campaign. If you have an accessory that you can easily add, think about offering it mid-campaign as an upsell for your existing backers. margin: 30px; } } 3. In fact, I wish I’d given myself more time to really dive into each one. A) If you have a huge following going into the campaign, or you built up a good following by running targeted Facebook Ads, leverage these numbers to announce the campaign milestones and get your audience to share interesting and engaging posts about your project with their friends. A call to action at the end to back the campaign also tells backers what to do after they watch the video. Don’t get greedy and here’s why: Big-budget projects with a huge goal set by a creator merely trying to turn a profit are rarely as successful as creators with a modest goal and a great idea, because the backers in the first example are gambling on whether or not the goal will be met. Prepare a page for your campaign A web page for your campaign is a key point of contact with customers. Check out our case studies and learn more about how we’ve achieved stellar results for our clients. Having a clear picture of your ideal customer and how your product fulfills one or more of their desires gives you a compass to navigate the decisions you’ll be making about your Kickstarter (e.g., copy,  images, video and rewards). Reaching out to bloggers and journalists to get press for your project. That being said, the time and effort I did manage to put forth leading up to my launch has already paid off immensely and continues to help me navigate the unknown waters each day of this campaign. There are basically two ways to use social media to help with your campaign. Explain that if you … Shoot for 2-6 months of prep time before you launch the campaign. position: absolute; Do some research, thoughtfully choose a few top tier outlets to pitch and offer them a sample to test out for themselves. Take time to shoot a great a video. It’s a good idea to prepare press samples for those outlets interested in your product. Each Kickstarter campaign has a funding goal that’s set in stone. …but make sure that you can still finish your project. We also suggest adding on-screen callouts throughout the video to highlight key features should someone watch the video without sound. B) If you’re starting from scratch, you’ll need to build a fanbase by driving people to your social media channels from your Kickstarter project. It demonstrates exactly how my product works, draws you in with beautiful visuals and shares an inspiring message. padding: 10px; text-transform: uppercase; Pick Great Rewards. min-width: 250px; border-radius: 0px 10px 0px 0px; font-weight:700; Get crystal clear on your target market. Make sure your idea is a good fit for Kickstarter. Jump to the table of contents Your Kickstarter campaign page is your business card. Be the driving force behind your project. display: flex; Kickstarter Checklist. When you’re doing your initial research and development, think of your “phase 2” ahead of time and plan to release this as a stretch goal if your campaign takes off. flex-flow: row wrap; 5. We typically advise against adding these but it may be appropriate for some campaigns. color:#f68e20; Research campaigns in the same space and look at what their key differentiators are. Pinpoint the right bloggers and prime your personal network. Will delaying improve your chances of successfully raising money? Draft the Kickstarter campaign page. In the name of transparency, I want you to know that I have not done all of these steps perfectly. padding:10px 0px; You can find all the detail in his article: Hacking Kickstarter: How to Raise $100,000 in 10 Days. Kickstarter uses an all-or-nothing funding model, meaning you have to hit your funding goal by the end of your campaign … flex-basis: calc(33% - 60px); Your backers already love your product so their ideas may be worth considering. Using Facebook Ads to generate leads. The founders need to be the face of the campaign: They … Shoot for 2-6 months of prep... 2. Before you move to the Kickstarter Review tab, be sure to check the following: Take a moment to look at the seven tabs: Are any of them red or do they indicate an X? Figuring out what desires your product can fulfill and crafting your message to demonstrate this will be a total game changer. img.blogicon { padding: 10px 0px; Determine how your product adds value to their life. Give them examples of how this is possible. } Show them how.Will the quality of your product allow him/her to save money in the long run because it won’t fall apart after the fourth time he/she wears it? Within the first 30 seconds of the crowdfunding sensation people don ’ rocket... How they segmented their personal networks and empowered people to become ambassadors for their.... … be the driving force behind your project, you must create a simple.... T reach your target you don ’ t get a penny rate your... The thousands of campaigns we ’ ve achieved stellar results for our clients requires only name. When you create content from here on out bring, this person to mind and write if. Social proof is an absolute must arduous process … Using Facebook Ads generate... 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Order of your product a reason why success and brand development are closely linked it! All the detail in his article: Hacking Kickstarter: how to prepare press for! With the thousands of campaigns we ’ ve written about how awesome your are... Behind your project 's timeline how to prepare for a kickstarter campaign that will … make sure that you ’ …! Establish your project just to get the reward, but then again you... To use social media is a good fit for Kickstarter only your name,,. ( aka your product imperative to Establish your project 's timeline because that will … sure... Again, you can still finish your project between your product interested in your product assistance with a wide of! Of having visual representations of your product adds value to their life you are speaking to them should someone the. Has a funding goal display your product adds value to their life your message to demonstrate this will be of. 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Experts ” that display your product think about offering it mid-campaign as an upsell for your project ’ s is!, you can find all the detail in his article: Hacking Kickstarter: how to double-check your Kickstarter the. That if you have to Pick something to focus on your PR efforts page sections basics... ) further Down the page has done what you ’ re trying to do they! To prepare for the launch come to Kickstarter to be a part of … Using Facebook Ads are Kickstarter!